David is an expert in the field of digital marketing. Since 1995 he has been delivering multi-channel marketing campaigns across 32 countries for global clients.
As a board director of companies spanning IT, network security, data and digital marketing, he has a holistic view of marketing and the World Wide Web.
He is an active practitioner in all areas of marketing, including: Search Engine Optimisation (SEO), Pay-per-click (PPC), Website development, Web analytics, Mobile technologies, Email marketing, Affiliate marketing, Social media, Domain names and contract negotiations.
Given the ever evolving nature of digital marketing, David believes it is imperative to secure an expert who remains compliant within the current guidelines and standards.
David will act as an independent or joint party expert and will accept instructions from UK legal firms and from other English speaking countries, and will comply with the respective country law.
David has the knowledge of the standard expected of independent expert and quantum reports. Furthermore, he understands the principles and arguments of causation. In previous cases, he has:
Over the past 20 years David has been involved in the specification, design, build, hosting and quality assurance of over 200 websites for companies across the world. He collaborates with solicitors to produce the standard terms and conditions and statement of work documents which accompany client contracts.
As a result, he is suitably qualified to assess and provide expert knowledge on matters relating to websites.
Since 2002 David has recruited, trained and led a team of digital marketing experts who perform SEO, PPC, email, social and affiliate campaigns on behalf of clients. More recently, he led a team of 20 experts within an agency and through accreditation, achieved Google Premier Partner status.
At key times, PPC campaigns were executed across 32 different countries on behalf of clients. PPC billings under management were in excess of £1million. He therefore, has knowledge of the standards expected of a PPC practitioner.
David has a particular interest in the execution of SEO campaigns and any resulting Google (and Bing) penalties. He has been involved first-hand in the recovery of multiple Google penalties including Panda, Penguin and Manual actions.
In addition, he has witnessed and resolved negative SEO attacks on websites and is able to report on the underlining cause. He can indentify website technical SEO issues and determine which party is at fault when search engine rankings have declined.
David has been invited to share his knowledge of the internet, digital marketing and in particular, compliance with Google.
He has been a guest speaker at many conference events for organisations such as:
David appreciates the seriousness of accepting an instruction from the court to act as an expert witness and that immunity offered by courts is not absolute and therefore he is covered by a leading insurance provider to cover forensic and non-forensic contracts.
To speak with David personally in relation to a case you have, please call 07710 482267.
You can also email him on firstname.lastname@example.org to receive a PDF with additional services he has previously undertaken.